This kind of a follow up isn’t just a waste of the sender’s time - it actively wastes the prospect’s time, and that’s even worse. This message is cold, it shames your prospect for being too busy with their own life and it doesn’t include their name or the name of the company that they are working for (which means that it’s probably a template). Sound easy? You won’t believe how many people still get it wrong.įor example, here’s a follow up that I’ve received a couple of months back. References to semi-obscure kung fu movies aside, writing a proper follow up basically requires utilizing the same tactics that you should use when writing an initial email. The need to follow up on cold emails is indisputable.īut the proper way to do it? Not so much. Let’s go over this again: there’s already a decent chance people will reply to your follow ups, there’s an even better chance to close a deal after they reply, and most of your competition doesn’t do it. In 2014, Jason Zook of IWearYourShirt fame took a long hard look on over 2,000 deals he made via email and realized that more than 75% of them were made during some kind of a follow up. Which means that if you’re not following up, you’re losing a sizable chunk of your business. However, more than 70% of cold email campaigns stop after the first email. Some recent studies have shown that if your first email remains unanswered, there’s still a 1-in-4 chance that a prospect replies to a follow up. Maybe the pile of their unanswered emails got so out of hand that the single thought of opening Gmail makes them tremble with existential dread.Īnd maybe they are just not interested in your product - but even then you can turn naysayers around with a great follow up. Maybe they were out of office (and didn’t set up an out of office message). Maybe they saw your message but forgot to reply. Maybe they were too busy for email on that day. Prospects often don’t reply to the first message you send them, but that doesn’t make them a case closed. Should you follow up on your emails at all? Let’s state the obvious first: yep, you should send a follow up message
Unreplied email how to#
How to approach writing a follow up that doesn’t suck? One of the trickiest obstacles to overcome is deciding on your approach to follow up emails.
The road to a successful cold email campaign is hard. Some of them immediately return a reply, and some of them don’t. So you’ve built a list of prospects (hopefully with LeadGibbon’s help!) and started sending out your cold emails. This article was originally published Augon our blog. 6 follow up email samples to use after you get no response
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